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Gift Experience Management

Capitalize on the Gifting Economy.

Find out how Gift Experience Management™ removes every obstacle between generous thought and generous action for gift cards, product and corporate gifting.

Digital Gifting for Retail & Corporate Gifts

GiftNow, a Synchrony solution, is a holistic Gift Experience Management (GXM) platform that takes the friction out of gifting.

Gifters can send personalized digital gifts and gift cards in seconds via email or text. Recipients receive a personalized gift notification and can then modify or exchange the gift on their device, before it ships. Our holistic GXM solution means better e-gifting experiences for retailers, restaurants and corporate gifting.

Learn More: Retail Gifting Solutions 101

Learn More: Corporate Gifting 101

gift experience management for retail

Finally, gifting that works for retailers.

Get more shopping days in a year. Put an end to exchanges. Reduce shipping costs. Improve customer acquisition. All while delivering the kind of personalized e gifting experiences that turn customers into lifelong fans.
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corporate gifting for HR and employee engagement

Gifting is good for business and your team

Consider this the end of boring corporate gifts. Use personalized and engaging gift experiences to engage and motivate employees, create better relationships, recruit talent and build loyalty.
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why gift experience management?

Get your gifts in order.

The GiftNow GXM platform improves gift experiences by gathering all gifting data and insights into a safe, central location to deliver a holistic view of e gifting efforts across your organization. By creating a central, accessible place where all gifting data can be managed and analyzed, GXM empowers teams to make strategic decisions—and creates order out of chaos.
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The Gifting Economy by the Numbers

  • $ 755B

    Projected Retail Holiday Sales (2020) 1

  • $ 242B

    Estimated 2021 US Corporate Gifting Market 2

  • $ 160B

    2020 Spend on Gift Cards 3

Benefits of the GXM Platform

  • Holistic

    Our comprehensive platform can be fully integrated into your business and works as a single solution for all your e gifting programs.


    Our elegant interface and clear calls to action lead users through the flow of selecting, buying and exchanging gifts—whether they’re digital natives or online shopping novices.


    GiftNow is focused on gifting innovation and partner success. We’re evolving the gifting market as contextual gifting and omnichannel opportunities grow and new markets emerge.


    Gifting should always be about the experience and making that personal connection. Whether it’s a digital product or a digital gift card, high-quality, personalized unboxing animations and video can make the gift experience customized, unique, meaningful, and memorable.


    Our liability protection program maximizes approval rates and reduces false declines. Plus, solid network security, and PCI and accessibility compliance keep you—and your customers—fully protected.

The Latest!

  • Corporate Gifting 101: What It Is and How It Works

    If you’re wondering what corporate gifting means, or why it matters, you’ve come to the right place. Corporate Gifting 101 will help make it crystal clear, and you’ll find tips and examples of good corporate gifts, plus advice on how to choose memorable gifts that make an impact.

  • the e-tailing group 2022 Gifting Index

    For the second year in a row, the e-tailing group took a methodical look at how gifting was being managed by online retailers during the holiday season. The result is the e-tailing group 2022 Gifting Index, sponsored by GiftNow. See how you compare to 50 top US retailers.

  • Coresight Research: Unwrapping the American Corporate Gifting Opportunity

    This new Coresight Research report, estimates that the corporate gifting market will reach $242 billion by end of 2021 and grow to $306 billion by 2024, at a CAGR of 8.1%. Additional findings include gifting frequency is on the rise, emotional/sentimental benefits outweigh monetary benefits and gift cards are the most purchased gifting category.

Join the gifting revolution.