GiftNow is an integrated solution that gives your online customers a seamless way to buy gifts and gift cards and send them in minutes—via text or email. Since recipients enter their own shipping info and even have the choice to modify or exchange gifts before they ship, gift-buyers enjoy an anxiety-free path to purchase. And virtual exchanges lead to reduced shipping costs for you—for bigger margins. We call that a win-win-win. GiftNow is a complete gifting solution for retailers and merchants.