Skip to main content


It’s time to reinvent your gift card program.

Let’s face it: Gift cards haven’t changed in years. Yes, digital gift cards exist, but they’re not living up to the kind of amazing, personalized experiences today’s consumers have come to expect. GiftNow is here to take on your current gift card solution and bring it into the 21st century to give you the ability to offer more personalized, seamless, and exciting gift card experiences that can drive revenue and loyalty.

How It Works - Digital & Physical Gift Cards

  • Pick theme of a gift card

    Pick a gift card.

    Buyers choose from a variety of beautiful digital or plastic gift card experiences and select the amount.

  • Video and text from buyer message

    Personalize the gift.

    Buyers have the option to personalize their gift with a video or photo and a written message.

  • Step 3

    They open their gift.

    Sending digitally? It’s like a little surprise party on their device. Plastic gift cards are sent via mail. Once they receive it, all they have to do is spend it (they can send a thank you note, too!).

personalized gifting experiences

Gift cards just got personal.

As part of the GiftNow digital gift card platform, your customers can record video greetings or write personal notes to turn what was once just a piece of plastic into a thoughtful, meaningful gift experience. Now the thoughtfulness of a gift meets the ease of a gift card.

beautiful unboxing

All the excitement of opening a gift. Now for gift cards.

Gift cards are great, but opening an email and finding a generic 25-digit number can be, well, a bit underwhelming. With GiftNow, recipients get a beautiful, unique unboxing experience with a personalized greeting—straight to their device.

a single integrated solution for products and gift cards

A holistic, unified solution for your digital gifting needs.

A legacy gifting system isn’t enough to tap into the full breadth of the gifting economy. Use GiftNow to offer gift cards and digital gifts, track the user journeys of both gifters and recipients, and help to speed redemption.
Learn More

More Features

  • More Choices and Formats

    You no longer have to choose between plastic gift cards or an email with a barcode. GiftNow lets you give your customers options.

  • Manage Promotions

    GiftNow makes it easy to manage gift card promotions and target customers most effectively. GiftNow allows you to run BOGO’s/GOGO’s or targeted promotions to drive consumer behavior.

  • Seamless Fraud Mitigation

    Leverage our complete end-to-end fraud prevention capabilities to maximize gift card sales while optimizing the customer experience. We handle all risk management components related to our digital gifting service.

  • Always-on Gifting Platform

    Gifting isn’t just about the holidays—it’s a year-round enterprise. With GiftNow, you get a solution that’s working constantly behind the scenes to improve your gift card offerings so your customers can gift generously every day.

  • Constant Innovation

    To move beyond the obligatory and build true connections with customers, gift card experiences require constant attention, testing, and innovation. Partnering with GiftNow means offloading the time and effort of R&D so you can focus on what you do best.

Join the gifting revolution.