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Own the gifting experience and prosper.

GiftNow is an integrated solution that gives your online customers a seamless way to buy gifts and gift cards and send them in minutes—via text or email. Since recipients enter their own shipping info and even have the choice to modify or exchange gifts before they ship, gift-buyers enjoy an anxiety-free path to purchase. And virtual exchanges lead to reduced shipping costs for you—for bigger margins. We call that a win-win-win. GiftNow is a complete gifting solution for retailers and merchants. Want an overview? Get your copy of Retail Gifting Solutions 101.

elegant ux

Give online gift shoppers the experience they crave.

GiftNow is purpose-built to alleviate the stress of gift-buying, making the entire process more seamless. Gift-givers can shop for products on your site without knowing the recipient’s size, shipping address, or style preferences or they can purchase digital or physical gift cards. And instant delivery means they won’t stress about shipping dates—for easy last-minute purchases and a rich, robust gifting experience for sender and recipient.

personalized experiences

Gift cards just got personal.

As part of the GiftNow digital gift card platform, your customers can record video greetings or write personal notes to turn what was once just a piece of plastic into a thoughtful, meaningful gift experience. Now the thoughtfulness of a gift meets the ease of a gift card.

contactless and sustainable

Save money. And maybe a few trees.

With traditional gifting, unwanted gifts mean return shipping costs, headaches, and a whole lot of waste. Using a digital solution that allows exchanges to happen before anything ships means no need to handle exchanges. That’s good for the environment—and your bottom line.

data and insights

Connect to two potential customers instead of just one.

GiftNow gives you a chance to make your mark with the buyer as well as the recipient—and to gather data and insights that were previously out of reach. See metrics on gifts opened, gifts redeemed, popular product choices, gift spend, and more.


It’s time to reinvent your gift card program.

Let’s face it: Gift cards haven’t changed in years. Yes, digital gift cards exist, but they’re not living up to the kind of amazing, personalized experiences today’s consumers have come to expect. GiftNow is here to take on your current gift card solution and bring it into the 21st century to give you the ability to offer more personalized, seamless, and exciting gift card experiences that can drive revenue and loyalty.

How It Works - Product Gifting

  • Pick a gift

    Pick a gift.

    The customer selects a gift or gift card from your website, knowing the recipient can make any changes or modifications they like. Gifters can personalize the gift with a video or photo and greeting. The gift is instantly sent to the recipient’s device via email or text.

  • They open their

    They open their gift.

    It’s like a little surprise party on their device. They see your video, photo or greeting and the gift you personally chose for them.

  • They modify or exchange

    They modify or exchange.

    Recipients can swap sizes or colors, or even pick a different gift—all before it ships. The recipient chooses the delivery address and even has the option to send you a thank you note.

  • The gift arrives

    Their gift arrives.

    A short time later it’s at their doorstep—and it’s exactly what they want. You’re a hero.

How it Works - Digital & Physical Gift Card

  • Pick theme of a gift card

    Pick a gift card.

    Buyers choose from a variety of beautiful digital or plastic gift card experiences and select the amount.

  • Video and text from buyer message

    Personalize the gift.

    Buyers have the option to personalize their gift with a video or photo and a written message.

  • Message of Buyer send you a giftcard and chosen card

    They open their gift.

    Sending digitally? It’s like a little surprise party on their device. Plastic cards are sent via mail. Once they receive it, all they have to do is spend it (they can send a thank you note, too!).

a single integrated solution

A holistic, unified solution for your digital gifting needs.

A legacy gift card system isn’t enough to tap into the full breadth of the gifting economy. Use GiftNow to offer gift cards and digital gifts, track the user journeys of both gifters and recipients, and help to speed redemption.
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More Features

  • More Choices and Formats

    You no longer have to choose between plastic cards or an email with a barcode. GiftNow lets you give your customers options.

  • Manage Promotions

    GiftNow makes it easy to manage promotions and target customers most effectively. GiftNow allows you to run BOGO’s/GOGO’s or targeted promotions to drive consumer behavior.

  • Seamless Fraud Mitigation

    Leverage our complete end-to-end fraud prevention capabilities to maximize sales while optimizing the customer experience. We handle all risk management components related to our digital gifting service.

  • Insights

    We can provide actionable insights and recommendations based on how gift shoppers interact with your website. We have the ability to continuously build and analyze a rich behavioral data set that is used in aggregate as a tool to help your brand drive continuous improvement.

  • Customer Support

    World-class, 24/7 customer support is available for retailers.

  • Always-on Gifting Platform

    Gifting is a year round enterprise, and GiftNow is built to help gift-shopping year round—not just in the holiday season. Take advantage of last-minute birthday gifting, late to the game Valentine’s Day presents, or “just because” gifts.

  • Constant Innovation

    To move beyond the obligatory and build true connections with customers, gift card experiences require constant attention, testing, and innovation. Partnering with GiftNow means offloading the time and effort of R&D so you can focus on what you do best.

  • Easy Integration

    Our team handles setup so you hardly have to lift a finger to give your site the Gift Experience makeover. We can have you up and running in as little as a month so you can start increasing gifting revenues.

Join the gifting revolution.