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Forbes: GiftNow in the News

The $242 Billion Business Of Corporate Gifting Turned From A Routine To A Priority In The Pandemic

A new study, conducted among 300 corporate gift buyers across companies up to $30 billion in revenues, details the changes the pandemic brought about in the business of corporate gifting and predicts the trends that will carry that business forward. The study was conducted by Coresight Research and sponsored by GiftNow, a Synchrony solution, that makes corporate gifting digitally easy for gift buyers and provides access for retailers and brands.
Read the Forbes Article

News & Events


  • Made In Cookware, GiftNow Collaborate for Gifting Solution

    Made In Cookware is collaborating with GiftNow to help buyers gift its direct-to-consumer cookware for Mother’s Day, Father’s Day, weddings and other occasions. The partnership allows consumers to give friends and family a digital unboxing experience and the opportunity for the recipient to modify the Made In gift to their tastes and preferences before the gift ships.

  • CommerceNext 2022 - NYC

    Join GiftNow at the CommerceNext E-Commerce Growth Conference in NYC on June 21-22. The conference will feature over 100 speakers and 50 sessions including a GiftNow panel discussion Christmas In June: Optimizing Ecommerce for the Gift Buyer with Chip Malt, co-founder of Made In Cookware and Chip Overstreet, CEO of Spiceology.

  • 3Ways Gift Giving Can Boost the Bottom Line

    For holidays, birthdays, and anniversaries, gift giving has always been a big revenue opportunity for retailers. Here are three strategies for retailers to streamline the gifting process and create a positive experience for both the buyers and recipients.

  • Trendline: 'Tis Better To Give

    Promotional Products Business Magazine: According to a recent study conducted by Coresight Research and sponsored by GiftNow, corporate gifting has swelled to previously unrealized levels since the onset of the pandemic in early 2020. A 2018 estimate placed the market at $125 billion, but the newer study finds it to be far more robust, an estimated $242 billion in 2021, and likely to swell to over $300 billion by 2024.

  • Can Employee Gifting Help Stem The Great Resignation?

    From Unwrapping the Corporate Gifting Opportunity, 35% of employers have increased their gifting frequency since employees began working remotely. Why the surge? Of those who increased gifting, some 66% did so to keep their teams motivated. 43% believe corporate gifting helps improve relationships with employees, while 38% said it makes the recipient feel valued, and 30% believe it directly helped with employee retention.

Media and Analyst Inquiries

GiftNow is leading a revolution in the lucrative US gift giving market. Our digital gifting solutions are implemented and used by many leading brands, and we are continuing our growth by partnering with influential retailers, platforms, and solution providers to make GiftNow gifting solutions ubiquitous.

For Media and Analyst Inquiries, please email

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