news & events

“Ninety-eight percent of retailers don’t believe they have a mature gifting strategy,” said ​​John Grech, chief commercial officer at GiftNow. “We’re seeing a heavy bias toward DTC in terms of where growth is coming from.”

Survey finds 90% of retailers to upgrade their e-gifting capabilities prior to Christmas and 60% plan to include instant digital delivery and gift personalization to improve the user experience.

A new study, conducted among 300 corporate gift buyers across companies up to $30 billion in revenues, details the changes the pandemic brought about in the business of corporate gifting and predicts the trends that will carry that business forward. The study was conducted by Coresight Research and sponsored by GiftNow, a Synchrony solution, that makes corporate gifting digitally easy for gift buyers and provides access for retailers and brands.

A thorough assessment of a retailer’s gifting capabilities can help ensure a successful 2021 holiday season, especially after a very prosperous 2020 winter holiday shopping period that, despite challenging circumstances, saw retail sales grow 3 percent and online sales grow 49 percent from 2019.

According to Pam Danziger of Unity Marketing, corporations upped their gift game this year to show clients and employees how much they appreciate them.

Gift cards remain one of the most popular gifting options. Yet programs operationalizing gift cards are being met with significant dissatisfaction among retailer decision-makers who are lukewarm, at best, about their current gift card solution providers.

RetailDive Webinar on October 27: Learn about the tools and solutions you need to not just delight your customers with a better gifting experience and drive greater profit and revenue.

View the replay of the CommerceNext webinar with GiftNow, Food52, BeSpokePost and Coresight Research.

Corporate gifting has undergone a transformation over the past year, since the outbreak of Covid-19 led most businesses to shift the way they operate and engage with their employees and vendors. Corporations are increasingly seeing value in gifts from retailer and merchant brands that are viewed in high regard by their employees, partners and event attendees; the market is no longer a finite segment limited to corporate swag or gift cards. Join Deborah Weinswig, CEO and Founder at Coresight Research, to answer crucial questions for brands and retailers.