GiftNow news coverage, press releases, events and webinars
Read the latest about the world of gifting
The $242 Billion Business Of Corporate Gifting Turned From A Routine To A Priority In The Pandemic
This year, David Yurman stores are working hard to blend the in-store and e-tail experiences to give consumers the best of both worlds. To facilitate its e-commerce platform, David Yurman uses GiftNow, which enables customers to purchase a gift and give it via e-mail or text that can include a personalized video or written greeting.
The high performance cookware brand delivers new gifting solution, personalized “digital unboxing” experiences in time for key gifting occasions. The new partnership enables enthusiasts of Made In Cookware to give friends and family a unique digital unboxing experience and the opportunity to modify their gift to their tastes and preferences before the gift ships.
U.S. jeweler David Yurman is leaning into e-commerce this Mother’s Day with gifting platform GiftNow in an attempt to make it easier for consumers to digital gift a piece of jewelry or gift card via email or text. The service may be ideal for those last-minute shoppers.
Michael Kors has a new deal for your mom. Right now, select handbag, apparel, jewelry and more are 25% off. And if you use GiftNow, you'll get your gift delivered on time for Mother's Day this Sunday.
Made In Cookware is collaborating with GiftNow to help buyers gift its direct-to-consumer cookware for Mother’s Day, Father’s Day, weddings and other occasions. The partnership allows consumers to give friends and family a digital unboxing experience and the opportunity for the recipient to modify the Made In gift to their tastes and preferences before the gift ships.
Join GiftNow at the CommerceNext E-Commerce Growth Conference in NYC on June 21-22. The conference will feature over 100 speakers and 50 sessions including a GiftNow panel discussion Christmas In June: Optimizing Ecommerce for the Gift Buyer with Chip Malt, co-founder of Made In Cookware and Chip Overstreet, CEO of Spiceology.
For holidays, birthdays, and anniversaries, gift giving has always been a big revenue opportunity for retailers. Here are three strategies for retailers to streamline the gifting process and create a positive experience for both the buyers and recipients.
Promotional Products Business Magazine: According to a recent study conducted by Coresight Research and sponsored by GiftNow, corporate gifting has swelled to previously unrealized levels since the onset of the pandemic in early 2020. A 2018 estimate placed the market at $125 billion, but the newer study finds it to be far more robust, an estimated $242 billion in 2021, and likely to swell to over $300 billion by 2024.
From HR.com: Unwrapping the Corporate Gifting Opportunity, 35% of employers have increased their gifting frequency since employees began working remotely. Why the surge? Of those who increased gifting, some 66% did so to keep their teams motivated. 43% believe corporate gifting helps improve relationships with employees, while 38% said it makes the recipient feel valued, and 30% believe it directly helped with employee retention.
GiftNow is leading a revolution in the lucrative US gift giving market. Our digital gifting solutions are implemented and used by many leading brands, and we are continuing our growth by partnering with influential retailers, platforms, and solution providers to make GiftNow gifting solutions ubiquitous.
For Media and Analyst Inquiries, please email kevin.payne@giftnow.com.
