news & events

GiftNow is helping Keys Soulcare, the lifestyle beauty brand, to create unique, distinctive gifting experiences for their consumers. With GiftNow’s digital gift card platform, consumers can record video greetings or write personal notes to turn what was once just a piece of plastic into a thoughtful, meaningful gift experience.

Digital transformation has impacted most every aspect of commerce, but have gift cards been passed by? The value that merchants are leaving behind isn’t being lost because of the basic nature of gift cards. It's happening because many merchants haven't yet made gift cards central to an integrated, omnichannel strategy.

When it comes to the gift card market, e-gift cards are the fastest growing segment and retailers need to boost digital capabilities to realize the full value proposition, per two studies commissioned by GiftNow and conducted by Incisiv.

Retailers & Restaurants must improve their digital capabilities to realize full value and view gift cards as an opportunity to deepen engagement with customers

Valentine’s Day this year looked a lot different than 2020. Yet, in many ways, this year’s holiday possessed a level of normalcy for gifting. This year’s Valentine’s Day helped to prove digital gifting enablement was not a pandemic fad and is now a staple of many retailers’ e-commerce operations.

In Multichannel Merchant, GiftNow CMO Jenn Muller shares her thoughts on retailers’ gifting patterns and the digital gifting lessons learned during this past winter’s critical holiday shopping period.

This webinar will include findings from Incisiv’s new benchmark research study, commissioned by GiftNow, “Evolution of Gift Cards: From Transactions to Engagement,” and a panelist discussion covering: Recent data on gifting trends over the past year and their impact on retailers, retailers’ and restaurants’ current physical and digital gift card maturity and strategic recommendations retailers and restaurants can take to capitalize on digital gift card growth opportunities.

The IMA Summit is the premier event focused on connecting business professionals within the incentive industry. With a schedule primed full of networking events and education sessions, you will discover strategic tools and tips to advance your programs. Meet us there!

This webinar features the results of the e-tailing 2020 Gifting Index study of how gifting was being managed by 50 online retailers spanning 7 categories during the 2020 holidays. Following a presentation of the findings by Lauren Freedman, president of the e-tailing group, which conducted the study, a panel of e-commerce leaders share their POV gifting strategies and execution. View the on-demand reply.