news & events

New Coresight Research finds U.S. corporate gifting market experiencing 8.1% CAGR and will top $242 billion this year despite the challenges presented by the pandemic and is projected to reach $242 billion this year and experience a $64 billion increase during the next three years to reach $306 billion by 2024.

Three out of four retailer decision makers (75%) view gifting as important to their e-commerce strategies and 45% know they need to increase their investment in this area before the end of the year, according to a new Pulse Survey from Retail Dive’s studioID and GiftNow.

FTD is leveraging technology from digital gifting company GiftNow to complement its physical merchandise with a personalized digital gifting experience for both the gifter and recipient. With GiftNow, gifters can send personalized digital gifts in seconds and recipients can exchange or modify their items before they ship.

When it comes to driving a healthy gift business, personalizing the gift-giving exchange is key. Retailers can optimize their gift sales by ensuring that they offer certain features on their websites to make gifting easier and more rewarding both for the giver and the recipient — from personal shoppers that help you make just the right pick to gifts that align with social causes.

GiftNow is helping Keys Soulcare, the lifestyle beauty brand, to create unique, distinctive gifting experiences for their consumers. With GiftNow’s digital gift card platform, consumers can record video greetings or write personal notes to turn what was once just a piece of plastic into a thoughtful, meaningful gift experience.

Corporate gifting is on the rise as nearly fifty percent of businesses say they intend to increase the frequency of their gift giving post COVID-19, according to a new corporate gifting survey from Coresight Research commissioned by GiftNow, a Synchrony solution.

As the gift card market shifts to a digital-first mindset, merchants can improve & optimize their program strategies from a tender/payment-based approach to a customer engagement approach to help increase gift cards sales & redemption. Learn findings from a new Incisiv’s research study, commissioned by GiftNow, “The Evolution of Gift Cards: From Transactions to Engagement,” and discuss recent data on gifting trends over the past year and their impact on retailers.

This webinar will include findings from Incisiv’s new benchmark research study, commissioned by GiftNow, “Evolution of Gift Cards: From Transactions to Engagement,” and a panelist discussion covering: Recent data on gifting trends over the past year and their impact on retailers, retailers’ and restaurants’ current physical and digital gift card maturity and strategic recommendations retailers and restaurants can take to capitalize on digital gift card growth opportunities.

The IMA Summit is the premier event focused on connecting business professionals within the incentive industry. With a schedule primed full of networking events and education sessions, you will discover strategic tools and tips to advance your programs. Meet us there!