Showing Appreciation and the Great Resignation

A recent article in Inc. “Could the Solution to the Great Resignation Be as Simple as Gratitude? A New Study Suggests Yes” points out the very simple truth – saying thank you and showing appreciation can make a real difference.

The article discusses the massive amount of employee turnover, particularly in retail and healthcare, because employers and patients don’t make the time to say “thanks” for the service or care that they receive.

Saying thanks and showing appreciation is not that hard and there are many ways to do this.

Dale Carnegie’s Principle Number 2: Give Honest and Sincere Appreciation

In one of my favorite books, Dale Carnegie’s How to Win Friends and Influence People, Carnegie talks about his Principle #2: Give honest and sincere appreciation. While I am sure I could always get better at this, I try to apply this principle with the people I work with and encounter throughout the day.

I found this was particularly appreciated during the pandemic. In the early stages of shelter-in-place, one of the few places we were able to go to was the grocery store. Back in the spring of 2020, as you may recall, grocery stores were places of chaos with product shortages and scared and unhappy customers.

Well, there were also scared and unhappy employees. As I stood at the checkout counter, I looked at the name on the cashier’s badge. I’ll call him Michael (mostly because his name is Michael) and I said to him “Michael, thank you for being here.” He looked at me and said “I really appreciate that.” Most customers no doubt took him for granted, not appreciating the risk he took every day when he showed up for work.

Showing Appreciation with a Gift

Beyond saying “thank you” more often to people in grocery stores and restaurants, I also have had regular visits with my Ear, Nose and Throat doctor…I’ll spare you the details. When the pandemic started, the office staff had to deal with screenings and asking you questions about if you lost your sense of smell or if your toes changed colors (yes, a real screening question for a while) and deal with masks and the like. Their job was stressful and I genuinely appreciated the care they provided me – and that they kept showing up, despite the challenges they faced.

I wanted to let the staff know that I sincerely appreciate what they did and the challenges they faced. So, on my way to my appointment, I stopped at the grocery store and bought some donuts, coffee cake and the like. It wasn’t very expensive and it took me all of about four minutes but, when I showed up at the reception desk with breakfast treats, it made everyone’s day. It was an unexpected act, delivered with sincerity and a smile (that they couldn’t see behind my mask.)

Just Because Gift Giving

There are many gift giving events and occasions throughout the year, birthdays, anniversaries and various holidays but sometimes the best gift is “just because” or “I appreciate you” and gift giving, whether for an individual or for one or more employees, can be a powerful way of showing appreciation and acknowledging a job well done. That’s what we’re about at GiftNow – helping individuals and businesses say thank you and I appreciate you. And, we aim to do it by also helping to deliver that virtual smile or pat on the back with the ability to personalize the gifting experience with a photo, video or personal message.

As research published by Insead states, gratitude is more powerful than you may think. It can help you build relationships and loyalty and motivate your team. Showing appreciation, by saying thank you or offering a gift may help retain employees and slow the great resignation.

Kevin Payne is the Vice President of Corporate Marketing for GiftNow

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