Whether you’re using gifts to nurture leads or build relationships at every stage of the funnel, corporate gifting for sales and marketing is a useful tool in your arsenal. A sales rep might send a gift to follow up a meeting or nudge a stalled deal along, for example, or use gifts to connect with current customers. According to a recent survey, 61% of consumers say that surprise gifts and offers are the most important way a brand can interact with them.
Corporate Gifting for Sales & Marketing: Are You Getting Your Money’s Worth?
The question is, are sales and marketing teams really getting their money’s worth? Buying a personalized gift for someone you don’t know well—like a prospect or customer—is a huge undertaking. It takes time to research the intended recipient and find something you think they might like—but even then there’s a chance they already have it, or hate the color, or would rather they’d gotten nothing at all. At the end of the day, the wrong gift can send the wrong message, and in some cases, do more harm than good.
To make the kind of impact you’re looking for, these gifts need to be meaningful, every single time. The stakes are just too high—it just might be the difference between a closed deal and a lost one, or a satisfied customer and a negative review.
That’s why we built our Gift Experience Management (GXM) Platform. It can help sales and marketing teams to wow clients and win new customers. And with name brand products and instant exchanges, every gift can hit the mark.
Why Sales and Marketing Teams Are Switching to GXM
You Can Give Better Gifts and Experiences
GXM can take the detective work out of gift giving, so you can send great gifts, fast. When recipients receive their gift, they have the option to exchange it for a number of high quality options. In addition to corporate swag, GiftNow offers products from brands like Target, Uniqlo, Kenneth Cole and more.
Recipients even have the option to change the gift’s size or color—before it ships. For the first time, corporate gifts like clothes or sporting equipment are easily giftable. And if they don’t want a physical gift for some reason? No problem. You can offer the option to exchange for a gift card or donate the gift’s dollar amount to charity.
Plus, GiftNow’s virtual unboxing experience lets you make a real emotional impact on your recipients—it’s like a little surprise party on their phone or computer. You can choose from a selection of different unboxing themes, brand the experience with your company colors and logo, and even attach a personal note. If you need to get some face time in, you can easily record a video message to go with it.
You Can Save Valuable Time and Resources
If you’re like most sales and marketing team members, gifting isn’t your main responsibility. It’s probably not even in the top ten. That’s why GiftNow’s team of white glove gifting experts takes on the brunt of the grunt work—from gift picking to troubleshooting to keeping the project on budget. It’s all taken care of.
You can also say goodbye to the cardboard boxes of corporate swag crowding your marketing closet. With GiftNow, all physical gifts are sent directly from the retailer to the recipient, which means you don’t have to deal with storing, packaging, or shipping the items. Recipients even enter their own shipping address upon receiving the digital gift, so there’s no need to spend valuable time tracking them down. All you need is their email address or mobile number.
GiftNow also makes life easy for your purchasing and procurement department. They’ll receive an invoice detailing the number of gifts, total fees, and payment information, and can easily pay by ACH or credit card.
It does all this (and a lot more) so you can get back to focusing on what you do best.
Make a Meaningful Impact
Ultimately, sales and marketing teams just want to give gifts that will make a meaningful, lasting impact. GiftNow makes this easier than ever to provide next-level gifts, easy exchanges, and memorable unboxing experiences—all while saving you time and resources.
To learn more about GiftNow’s Gift Experience Management Platform, visit our corporate gifting for sales and marketing overview here.
Kevin Payne is the Vice President of Corporate Marketing for GiftNow