We partnered with retail expert Lauren Freedman of the e-tailing group to round up the top 10 tactics retailers should note when preparing for the holiday gifting season.

Here’s why gifting solutions are a must-have part of the e-commerce equation.

For businesses, helping motivated gift givers pull off a successful “just because” gifting moment could open the path to increased sales year-round.

What if you could turn “un-giftable” products sitting on your shelves into good gift options? Here’s how.

This holiday season, retailers can counteract physical shipping and timing concerns by embracing digital gift delivery.

Expanding your notion of your customer to address gifting stressors and needs, easily and instantly, can be a boon to the bottom line.

What if you could offer instant gift delivery, and still convert gift givers, even when last minute really means last minute? Now, you can.

E-commerce is a tool that solves the challenges associated with giving great gifts, and retailers can — and should — be using the powerful combination of technology and e-commerce to embolden gift givers, so they can send birthday gifts to anyone with ease.

By providing an enhanced digital experience specifically for gifting, retailers have an opportunity to increase transactions, attract new buyers, and generate even more gift giving.