GiftNow was born from a desire to improve how people buy gifts online. While trying to buy meaningful gifts for our family and friends, we realized that we could improve the gifting experience. Online stores were primarily designed for people shopping for themselves, not necessarily for those trying to purchase gifts for others. Online retailers see gift givers who opt out and abandon carts, costing millions of dollars.
What started out as a desire to overcome the core challenges of gifting evolved into the company we are today—a business that is helping to create a paradigm shift in commerce with digital gifting solutions that are already implemented by many leading retailers.